Story Stew University

Book Publicity on a Budget – Seven Simple Steps for the Frugal Writer

Congratulations! Now that you’ve successfully published your book, it’s time to let the world know about it. Book promotion involves creating a website for your book, contacting the media, issuing press releases, holding readings and signings at bookstores, libraries, and book clubs, and scheduling speaking appearances at establishments interested in your work. Your publisher may provide you with some public relations exposure, but most publishers expect authors like you to promote their writing themselves. And if you’re like most writers, you may not have had much experience doing that kind of work.

The Book Publicity on a Budget workshop provides tips on how to successfully promote your book yourself. The course covers how to talk to the media and book store owners – who to contact, what to say, and how to get that all-important “yes” response to your inquiries. The workshop also covers seven simple but crucial steps in developing momentum and interest in your work, including how to:

1. Create a brand image and niche for you and your book
2. Write a dynamite press release that gets noticed by the media
3. Develop your own targeted book store and media contact list
4. Set up your own cross country book tour with maximized media opportunities
5. Design posters, postcards, bookmarks, and other giveaways for your book signings
6. Book speaking engagements at universities, libraries, and book clubs
7. Optimize your website, conduct blog tours, and use social media to reach out on the Internet

$30.00

REGISTER NOW

About the Workshop Leader
Paula Margulies is the owner of Paula Margulies Communications, a boutique public relations agency specializing in helping talented authors get premium exposure for their publications. Paula works with publishers, agents, distributors, bookstores, and media outlets to ensure that authors and their books get maximum attention and coverage from their target audience. She consults with authors to set up book tours, garner interest and exposure with targeted media, including newspapers, magazines, websites, television, and radio, and build a successful brand strategy for themselves and their books.

Paula has specialized for more than fifteen years in communications, marketing, and public relations for all types of products and services. A graduate of the University of California, Santa Barbara, where she earned her master’s degree in Language Arts and Literature, she also holds degrees in marketing communications and education. She has served as the marketing and publicity director for both large companies and small businesses and is an instructor in business communications and public relations at community colleges throughout Southern California.

Paula is a regular contributor to Author Magazine and is also the author of numerous award-winning short stories and essays, so she understands the business of writing firsthand. Her debut novel, Coyote Heart, was published April 17, 2009, by Kirk House Publishers, a small press in Minneapolis.